Flowtech Fluidpower 2014 Annual Report
Innovative marketing with a fully integrated approach, promotions material, catalogue and web trading platform, presented with customers corporate branding.
Flowtech's marketing and design team work in collaboration with customers to create targeted promotions throughout the year.
Seek to understand before seeking to be understood
As part of the customer centric approach it has become vitally important to work closely with the customer base to understand the underlying drivers in their marketplace
As part of the customer centric approach it has become vitally important to work closely with the customer base to understand the underlying drivers in their marketplace. Continued dialogue has enabled the Group to develop its product offer and so match these changing requirements.
Our catalogue development programme is aimed at delivering a product range which satisfies these changing needs; an inclusive offer which promotes both the Global OEM brands alongside the Group's Exclusive Brands.
The catalogue is printed with corporate branding for the larger Flowtechnology customers and is linked to a web trading site. Further promotional material is provided to create a fully integrated approach to customer requirements.
This makes Flowtechnology the cornerstone of its customers' marketing strategies.
The catalogue, often referred to as 'the industry bible', is produced annually and distributed to over 90,000 end-users (i.e. distributors and their customers); it comprises 52,000 products from across 18 product sections, including 7,000 new products for 2015. The content continues to evolve as the hydraulic, pneumatic and industrial product ranges are refined to suit the market. The product development programme has continued to deliver complementary Exclusive Brands aimed at increasing choice to the channel. This coverage creates our unique position of a consolidator and one-stop shop.
In addition full technical support is provided to the customer base. This includes general training courses in hydraulics and pneumatics, as well as product training courses based around specific industrial applications. Support on product and application requirements can be provided by the Flowtechnology internal technical support team.
A specialist contract sourcing team also works with customers to source tailored requirements for varying industrial applications or industry sectors.
Creating Value for Shareholders